To run a successful property management business, there are some must have tools to use in our editor's view. Here we list a few tools that you will use daily.
1. Property management software
A property management software is an online database that gives you access to the data of your business and its related files. It serves as a central repository or a single source of information for your entire business, including your tenants and vendors. Property management software can be used to keep track of tenant information and payment history, manage tenant communication, schedule and track maintenance requests, collect real-time data on your business, streamline accounting and billing processes.
2. Website
This is where you will be posting your listings, and where prospects will go to if they want to learn more about your business and the properties you manage.
Having a website is an absolute must for any property management business. If you don’t have one, you’re missing out on a lot of potential clients.
The good news is that it doesn’t take much to make a website. All you need is decent hosting service, domain name registration, and some sort of user interface (UI). You can also use some tools to help with the design aspect; we recommend using Shopify or word press since it’s easy-to-use and free!
When you are designing your site, keep in mind that there are three basic things people look for when visiting websites:
Navigation - Make sure that users can find their way around easily by using clear navigation menus and other elements like breadcrumbs or tabs
Content - Make sure that your content is relevant and helpful by providing content on various topics like managing properties or getting started as a real estate agent; this will give visitors more insight into what your business does
3. CRM
A CRM software allows you to store the details of the people in your network, like the name, address, email address, etc. This helps you keep track of all the people who have inquired about your properties so that you can follow up with them in the future when there are new opportunities available for them.
CRM stands for Customer Relationship Management. A CRM software helps you manage your relationships with the customers and leads in your network. A good CRM should have a database where you can store information about the people in your network, such as their name and address, email address, phone number, etc. Having this information will help you keep track of all the people who have been in touch with you about buying or renting a property from your company. This makes it easier for you to reach out when there are new opportunities available for them (e.g., if one of the properties listed on your website gets sold).
There are many types of CRMs out there but it's important that they have features that meet all the needs of property management companies (like how easy it is to use). Some things to consider when choosing a CRM include:
How well does it integrate with other applications?
How much training will be needed before someone can use it effectively?
Can I customize its features based on my specific business needs?
4. Email marketing tools like Shopify Email
Through email marketing tools, you can create and send newsletters, promotional materials, e-books, etc., to generate interest for your listings among prospects.
Email marketing tools allow you to create and send newsletters, promotional materials, e-books, etc., to generate interest for your listings among prospects. These tools can be used to promote your business as well. For example:
You can create an email campaign around a specific property and send the link to prospects who are interested in that kind of property.
You can use this tool to promote properties by sending emails with links where prospects can see all the details of the property in detail and contact you if they have any questions or concerns regarding it.
5. Video recording device
It's important to create informative videos about your business and record virtual tours of your listings to make them more appealing to potential tenants or buyers.
A video recording device will help you create informative videos about your business and record virtual tours of your listings to make them more appealing to potential tenants or buyers. It's worth investing in a camera, phone or tablet with a dedicated app that can record high quality videos and photos.
6. Social media platforms
Around 72% of Americans use social media on a daily basis according to Pew Research Center , so this is one area that you should not overlook when promoting your property management services.
Social media platforms are a great way to connect with your audience and promote your property management services. With the wide variety of social media sites available today, you can choose an online platform that fits the needs of your business.
One advantage of using a social media platform for marketing is that it’s free. You can create and maintain an account without spending extra money on advertising or marketing campaigns and still reach thousands of potential customers who are interested in what you have to offer. This can be especially helpful for small businesses or startups who don't want to spend much on marketing but still want exposure for their brand name and products/services (e.g., local restaurants).
Another advantage is how easy it is to use: once you log into a particular site like Facebook or Twitter , all the content appears neatly organized so there's no need spend hours trying figure out where everything goes - just type what's on mind! This also means less time spent worrying about making mistakes when writing posts because each post has its own box where users type content before submitting them instead; this makes sure they won't forget anything important while still letting them know exactly where everything goes so there's no guessing involved either (which isn't always possible when writing manually).
7. Smart keybox
The Populife smart keybox is the physical hardware which you can safely store your keys inside for your agents. This will make it far easy for key exchange when you are busy with other staff.
The Populife smart keybox is called smart lies in that it is remotely controlled using iOS App or Android App. The App can generate the time-sensitive pin code for your temporary visitors. Once they have used the code, it will expire and you have the logs as when and who use this pin code. This make the management of the keys super easy and convenient.
We strongly recommend the property management business owner to consider this unique tools for running their business in our website
